National Media Turns to Home Instead

by Lois Etienne on April 8, 2011

in Senior Health and Safety

In February, both The Wall Street Journal and ABC’s World News with Diane Sawyer turned to the Home Instead Senior Care system as the expert on family caregiving issues.

The Wall Street Journal story focused on the challenges that seniors and their children face in deciding care. Entitled “’The Talk’ With Mom and Dad,” the story ran on the front page of the newspaper’s Personal Journal section. It quotes Paul Hogan and our 40-70 Rule materials. The Wall Street Journal’s print edition circulation is nearly 1.7 million, and even more people read it online.

ABC’s World News with Diane Sawyer featured a weeklong series called “Families on the Brink: What to Do about Mom and Dad,” which concluded with a story that mentioned our network and honored caregivers as “Person of the Week.”

In January, the CNBC news agency distributed a publication featuring an article on Home Instead Senior Care at the World Economic Forum in Davos, Switzerland. CNBC published a special edition of its business magazine to distribute at the global meeting of distinguished leaders – including Lori and Paul Hogan – and also sent it to 50,000 executives in the United States. The Greater Omaha Chamber of Commerce bought advertisement space in the special edition and chose to feature Home Instead Senior Care as an example of an Omaha-based business success story. The selection is an honor because the chamber could have chosen one of Omaha’s Fortune 500 companies – Berkshire Hathaway, ConAgra Foods, Mutual of Omaha, Peter Kiewit Sons’ and Union Pacific – or one of the city’s four Fortune 1000 companies.

Local and national dedication to making a difference in seniors’ lives will continue to help us earn this recognition as the experts in the senior care industry.

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